Insight
Driving
Profit
Meaningful conversations, and unmatched data quality, that are driving brands forward
WHO WE ARE
A globally-recognised
marketing research agency committed to
best-in-class data quality and client service excellence
what we do

IMI can help you

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Optimise a promotion
IMI knows promos.
Let us help yours become a success.
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Test new product ideas
Action standards for your category.
Results in days.
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Build your brand
With a strong emphasis on communication effectiveness, and the fundamentals of brand growth.  

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BWS has an exceptional relationship with IMI.

The IMI team are true partners to BWS, operating more like an extension of our team than an external partner. They understand our business deeply, share in our challenges and proactively help us identify opportunities and solutions.
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IMI have brought into our business greater rigor and deep insight that in turn has driven greater understanding of the customer, better accountability within marketing, and greater visibility of impact across the entire business.

Vanessa Rowed

Head of Marketing, Brand and Customer Experience