Flagpole™

DESIGN

The Flagpole™ App is custom built for you. It is used to create and upload your concepts (up to 8 in one study) and to select your sample profile (Minimum N=250 but larger samples can be deployed).

DEPLOY

Launch with ease at any time. IMI uses best-in-class online consumer panels.

DECIDE

Decision Tree. Action Standards and Benchmarks. Open-Ends. Ask us for an example report as a starting point for customisation.

Flagpole™ started out as our mission to build the ultimate concept test for new product development, promotions, packaging, and messaging, with Action Standards for your category, your country, your brand, your target. As a progressive agency we have evolved concept testing to meet the needs of clients within the realities of market research in 2019. Perfect for early to mid stage ideation to eliminate ideas that have no chance of success, and prioritise/optimise/progress ideas that do.

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BETTER

Standardised but customisable: define your audience & segments, key questions, analysis & reporting
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SMARTER

Deeply rooted in science, integrating technology and experience to address common problems in concept testing and deliver more clarity than traditional approaches
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FASTER

Report delivered 4-5 days after the receipt of final concepts
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AFFORDABLE

Contact us to learn how you can tests concepts for under $1,000 in a customised, ad hoc, non-syndicated study among your category purchasers.

We'd love to hear from you!

MELBOURNE
Level 1, 119 Bridport Street, Albert Park, Melbourne, Victoria 3026
Ph: +61 3 9682 8325

SYDNEY
The Commons
20-40 Meagher St Chippendale NSW 2008

TOKYO
163-1320〒, 20 Floor Moboff Offices, 6-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo, Japan
Ph: +81 -03-4582-2364

TORONTO
20 Birch Avenue, Toronto, Ontario, M4V1C8
Ph. 1-800-784-5757, +416-440-0310
W: https://consultimi.com