People

At IMI, we believe a person’s heart is just as important as their head.

Which is why, if asked to describe an IMI’er in 3 words, we would say she or he is…

  1. Thoughtful
  2. Smart
  3. Fun

We also have A TONNE of collective experience as marketers and marketing researchers, so we know how to harness this thoughtful, smart, fun-ness to serve you better. In fact, a typical IMI’er has worked on more than 200 research projects during his or her career.

Meet our IMI’ers

Justin Axford

Managing Director, APMEA
Melbourne

Justin Axford

Justin Axford is IMI’s Managing Director in Australia and APMEA. Justin has over 20 years international market research and insights experience, with global experience across a broad range of categories including FMCG, QSR, Alcoholic & Non-Alcoholic beverage and Not for Profit. Justin has extensive hands-on experience with advanced analytics, specifically in the areas of structural equation modelling, choice modelling, regression analysis and segmentation analysis.

Ed Callaghan

Senior Account Manager
Melbourne

Ed Callaghan

Ed holds a Master’s degree in Finance from RMIT and a Bachelor’s degree in International Business. He has over 10 years of experience in Market Research on the quantitative side, covering a large variety of clients and industries. He is passionate about his work, and takes pride in understanding client’s needs and finding actionable solutions. Outside of work, Ed is an avid traveller, having spent time living in London, China, San Francisco, and Boston.

Miles Gard

Data Scientist
Sydney

Miles Gard

Miles is IMI’s IT Director and data analyst with over 14 years’ experience. Well-versed in the usual suite of multivariate statistical techniques (conjoint, regression, factor analysis, cluster analysis, latent class, Bayesian methods, GIS modelling) Miles spends a lot of his time staring at rows of data and coding solutions in R or Python. Before joining IMI International in 2009 Miles was the Operations Manager and Lead Developer at Qualified Opinions where he worked for two years.

Miles has a Bachelor of InfoTech (honours) majoring in Business Information Systems from the University of Wollongong.

Caroline Haggart

Administration Manager
Melbourne

Caroline Haggart

As everyone will freely attest, Caroline keeps IMI running, and has done for over 10 years. Educated in Melbourne and having had a varied working life, from hairdressing, to hosting at the Victorian Pavilion at World Expo, to Personal Assistant on an overseas business mission and for company CEOs, to Office Administrator and Bookkeeper, Caroline (“Carrotts”) is well-travelled and loves keeping healthy with yoga and long beach walks with our office dog, Pepa.

Duane Hargreaves

Insight Director
Melbourne

Duane Hargraves

Duane is a practical thinker who is motivated by clarity. He has a knack for “getting to the heart of the matter” – aka Insight Driving Profit. Duane joined IMI’s Melbourne office in 2015 after 10 years with IMI Toronto. His industry experience across North America, Europe, and Asia-Pacific includes FMCG/CPG, QSR, beverage, financial services, and automotive, as well as numerous sports and entertainment properties and not-for-profit organisations.

Duane has a PhD in Psychology (2003), and was a post-doctoral fellow and lecturer at the University of Toronto.

Tetsuya Komura

Senior Research Manager
Tokyo

Tetsuya Komura

Tetsuya is a Senior Research Manager in our Japan office with 7 years of experience in the marketing research industry. He has extensive experience across various categories, in particular automotive where he was involved in multi-country research across Asia and the US employing a wide variety of research methodologies.

Prior to IMI, Tetsuya worked at Ipsos Japan and the Nippon Research Center in Tokyo. He holds Professional Survey Statistician accreditation issued by the Japan Statistical Society.

Chisato Kusaka

Senior Research Coordinator
Tokyo

Chisato Kusaka

Chisato (“CK”) has worked for our Japan office since 2017 and has ensured the successful execution of hundreds of research projects across key project touchpoints. If you ask CK why she works at IMI (and we did), she would say “I enjoy working with people who are passionate and motivated about their work as well as personal lives, and to work in a small but high-performing team is what I had been wanting to. Required to be proactive and truly think and act on my own, for me IMI Japan is where I can keep learning and growing”.

Prior to joining IMI, Chisato worked as a research analyst in a research agency focused primarily on automotive projects (Advanced Driving Assistance System / autonomous driving technologies).

Vincent Lenehan-Moustafa

Account Manager
Melbourne

Vincent Lenehan-Moustafa

Vincent has been an Account Manager in our Australian office since 2017. Prior to joining IMI, Vincent was a project analyst with DBM Consultants where he worked on Australia’s largest business banking tracking survey servicing the research needs and requirements for one of Australia’s ‘Big Four’ financial institutions. With more than 3 years’ market research experience he has worked extensively with clients in FMCG/CPG, QSR and financial industries in both syndicated end bespoke analysis.

He has a Bachelor of Business (Marketing & Management) degree from Monash University and is the office sports nut, being a die-hard fan of his Hawthorn Hawks, New England Patriots and Miami Heat.

Dinushi Mendis

Programming and Data Processing
Melbourne

Dinushi Mendis

Dinushi is a survey programming and data tabulation superstar with a keen eye for detail. “Noosh” has worked for IMI for 5 years and has been involved in countless numbers of projects, executing every one with the same relentless passion and unyielding professionalism.

When not hard at work crunching data, Noosh is cooking up a storm in her Sri Lankan food truck or feeding her Lego addiction. In fact, Noosh was a contestant on Channel 9’s Lego Masters with her food truck partner Gayan.

Jyothi Padmanaban

Programming and Data Processing
Chennai

Jyothi Padmanaban

People call Jyothi “The Machine”. Well, they don’t, but they should: Jyothi is a tireless DP juggernaut with 9 years’ market research experience, 3.5 of them with IMI. Originally based out of Singapore and currently based out of his home town of Chennai, most of Jyothi’s time is spent on programming and tabulation projects in the Asian region. Outside of work, Jyothi is a passionate cricket enthusiast: playing, watching, and friendly sledging members of our Aus team when India beats Australia.

Ned Pankhurst

Head Programmer / User Experience
Melbourne

Ned Pankhurst

Ned is IMI’s IT/Operations/Development Manager with over 12 years experience. His understanding of a vast array of technologies and unique skills in the management and presentation of data extend into every area of the IMI business. Ned’s experience at IMI International includes survey programming, tabulation, managing the operations team and leading the development team working on automating IMI’s internal IT systems and enhanced survey experiences. Before joining IMI International in 2009 Ned was a Developer at Qualified Opinions. Ned has a Bachelor of Applied Science majoring in Mathematics, and a Diploma of Information Technology from RMIT.

Devon Rick

Managing Partner
Melbourne

Devon Rick

Devon lives for strategy and problem solving, and loves how market research can be used to impact almost all aspects of a business, not just marketing. Before jumping to agency side in 2007, he saw the power of research first hand in his tenure as a Marketing Director. It was love at first sight. When Devon isn’t chatting big-picture ideas with his colleagues, he’s usually cooking for his friends and family, planning the next holiday, renovating, or attempting to brush the knots out of his two daughters’ hair. Favourite saying: If you find yourself with a lot, build a bigger table, not a higher fence. Least favourite saying: No.

Saba Sanatgar

Programming and Data Processing
Tokyo

Saba Sanatgar

Saba is the Japan office’s resident programming, data processing and all-round-technology-doingness wizard, with over 10 years’ experience in reporting and systems automation. Saba began his career at Accenture automating reports in SAP and later moved on to systems automation and testing at the Royal Bank of Canada before joining our Japan office.

Fun fact: Saba (鯖) means “Mackerel” in Japanese so Saba’s display picture on the company internal messaging system is the aforementioned fish.

Saori Yamamoto

Research Associate
Tokyo

Saori Yamamoto

Saori has recently joined IMI Japan as a Research Associate. She has prior experience in market forecasting and merchandising at music and film industry (wholesale) with strong background in entertainment and digital content business. She has a master’s degree of Science in Marketing and Consumer Psychology at University of Sussex. She hopes to deliver invaluable insights into marketing strategies and campaigns.

Frank Yeung

Director, Japan
Tokyo

Frank Yeung

With over 15 years of experience in Insights and Marketing Management, Frank’s core focus has been in NARTD (Non Alcoholic Ready To Drink ) beverages, working with both shopper and consumer research.  He began his career at AC Nielsen and developed his marketing experience working at Whirlpool and Coca-Cola Ltd in Canada.  Frank co-founded IMI International Japan in 2015 and currently leads the team in Japan.   

Pepa

Emotional Wellbeing Coordinator
Melbourne

Pepa

Pepa is part Kelpie, part Staffy and part Subaru WRX who loves to chase balls and dart about the beach or the park with her best friend Russell (the Jack Russell). Pepa has held the role of Office Emotional Wellbeing Coordinator at IMI for almost three years, soothing stress, beating the data blues and fending off any arriving delivery people who clearly have nefarious intent.

Be part of our unique culture

Are you passionate about something?
Are you looking for a home?
Are you sick of ‘fine’ ‘okay’ and looking for exceptional?
Are you part of the solution?
Are you bored with average?
Do you agree that ‘no one gets up early to fail?’
Are you mature enough to work your own hours from any of our global offices?

If so, please send us your resume.

Need not apply if you:
• Love to wear a tie or pant suit
• Can’t wait to see your title on your next business card
• Are not sure what the answer to 2 + 3 x 5 really is (you may want to check)

We'd love to hear from you!

MELBOURNE
Level 1, 119 Bridport Street, Albert Park, Melbourne, Victoria 3026
Ph: +61 3 9682 8325

SYDNEY
The Commons
20-40 Meagher St Chippendale NSW 2008

TOKYO
163-1320, 20 Floor Moboff Offices, 6-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo, Japan
Ph: +81 -03-4582-2364

TORONTO
20 Birch Avenue, Toronto, Ontario, M4V1C8
Ph. 1-800-784-5757, +416-440-0310
W: https://consultimi.com