COVID-19 Global Sentiment

Wave 6: Global Recovery Update + Playbook

April 23th – May 15th, 2020

Contents of this wave’s report:

  • Trending consumer realities (39 countries) – Estimated end date, Personal Health, Financial Health
  • COVID-19 information: Tired vs. want more
  • Perceived best sources of trusted information (unaided)
  • Today’s realities: Things that are “much better” and things that are “much worse” now

PLUS – IMI NextWave™ Global Playbook V 1.0: Actions to Drive success a) Key Messaging b) Company offers and programs

Download a PDF copy of the report here.  


End Date continues to extend, while personal health and financial concern remain high with modest improvements and stability

Today’s reality shows an expected end date of November 12th, 2020 (extended by 1 month from Wave 5), with 5 countries expecting an end as soon as August 2020 and 6 countries now with delayed expectations to 2021. Despite this shift in the expected end date, we’ve seen modest improvements on personal health concern and financial health concern. While both personal health and financial health remain very high, they both seem to have stabilized

Australians’ demand for COVID-19 news and information remains stable

Approximately half of Australians seek out news on COVID-19 at least daily, unchanged from two months prior. Despite this, approximately 80% of Australians are tired of hearing about COVID-19 – the 4th highest amongst 18 countries

In Australia, the Government has made significant gains since April, becoming the best and most trusted source of information.

Concerted effort from the Australian government has led to a 9% increase in unaided mentions since April 8, earning it the top spot amongst most reliable sources of COVID information. News sources, by contrast, have seen a sharp decrease.

    Globally, people are finding a heightened appreciation for a simpler life and social connection but are highly concerned about their mental and physical health

     Australians highlight appreciation for a simpler life (27%) and desire to reach out to friends (21%) as having gotten much better since the start of the Coronavirus. By contrast, concerns about eating habits (23%) and mental health (18%) have gotten much worse.


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