COVID-19 Global Sentiment

Wave 2: Consumer Perceptions of COVID-19 Global Sentiment

March 20th – March 29th, 2020

People’s perceptions globally around health and expected end date are worsening versus last week.

Over the past three weeks, IMI’s NextWave™ has been tracking ‘personal health concern’ and ‘expected end date’ across the globe. In the past week, we’ve spoken to 23,000 people 13 years of age and older and have expanded our evaluation to identify individual’s ‘personal financial concern’. The results of these three measures are alarming and progressively worsening in most countries, indicating that people across the globe don’t yet feel that we have a grip on the coronavirus.

Contents of this wave’s report:

  • Timing & concern
  • Actions taken for prevention
  • Biggest issue faced in the next 3 months – unaided
  • Actions people would like brands to take
  • Actions toward home cooking, take out & delivery

PLUS – Special report on Sports, concerts, charities & Live events!

Download a PDF copy of the report here


People’s perceptions globally around health and expected end date are worsening versus last week.

Current estimate end date globally is August 2020, which is +1 month compared to the week prior. Likewise, 85% of people are concerned about their personal health, with 58% indicating they are “severely concerned”, up 10% vs. the previous week. 71% have concerns about their financial health.

Preventative Measures People are Taking

The action of ‘Frequent hand washing’ is almost universal – with over 7 in 10 doing so globally. 

Cause for concern: only half of the people are ‘stopping visiting friends and family’ – increasing risk of further spread of the virus.  Major concern identified is the lack of diligence the ‘MALE’ segment is taking in Australia and Canada to prevent the further spread of the virus.

Globally, people share that COVID-19 is affecting many aspects of their everyday lives

Amongst the biggest issues, 5 key themes rise to the surface:

  • Quarantine:  Confinement, imprisonment, stay at home, isolation, boredom, staying calm
  • Economy: Lack of money/income, lost my job, buying food, livelihood
  • Social Limitations: Visit family, visit elderly parents, find food, attend/worship
  • Emotional toll: Anxiety, Alone/lonely, fear, financial stress, mental health
  • Health concern: Food scarity, scared, dying / family / kids, getting sick

Australian consumers want to see companies partner with one another to help

Q. Which of the following actions would you like to see brands, product & service companies in your country do during the current Coronavirus situation? (N=900, March 25th)

  1. Get together with other companies to help – 38%
  2. Inform people on how to avoid COVID-19 – 34%
  3. Donate a portion of sales to loacl hospitals – 27%
  4. Post an update on the current situation – 26%
  5. Make donations to local hospitals – 23%


1 in 5 Australians expect to stay home and cook MUCH more often over the next month, with health concerns causing them to isolate

    Meanwhile, all available restaurant ordering channels – Drive through / Takeout / delivery directly from restaurant / use a delivery service – are NET (much more minus much less)  significantly less

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