Promotrack™ 2025
BE THE EXPERT IN THE ROOM
download the sample report

One thing IMI knows is that there is no silver bullet. No algorithm that alone trumps great creativity and execution.

Be the expert in the room.

PromoTrack purchase options

PromoTrack™ 2025 ANZ Report

PromoTrack™ 2025 ANZ Report

  • 100 pages of up-to-date  best-practice learnings
  • Draws from IMI’s database of over 34,000 programs, thousands of case studies, recent  shopper research (1,500 respondents across Aus and NZ), and experience
  • Detailed learnings  around prize, mechanic, retail requirement and comms best practice
  • Input from brands and agencies
  • Best Practice Group  Learning Sessions available
$ FREE! (was $3,900 in 2024)
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Best Practice Group Learning Session

PromoTrack™ 2025 Report, plus a tailored workshop designed to transfer as much IP as possible:

  • ~2 hours
  • In-person
  • Session tailored to your category/clients
  • Case studies and current  data
  • Conversational and  interactive
$1,950 AUD
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TEST YOUR CONCEPTS

Flagpole™ for Promos

  • Test up to 6 concepts
  • 5-day turnaround
  • Clear Go/No Go recommendations
  • Full diagnostics
  • N=300 category non-rejectors
$8,940 AUD
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consulting

PromoMap™

  • Send us your promo concepts
  • Data and experience-led consulting
  • 24 to 48-hour turnaround
  • 5–10-page report
$950 AUD per concept
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IMI is unapologetic about wanting to do things better. As a business we have devoted 53 years to prodding and dissecting over 34,000 programs to see why they work, and why sometimes they fail spectacularly.

What's in the report

THE BIG THINGS FOR 2025+

WHAT TO EXPECT FROM A PROMO

START AT THE END – THE CONCEPT

WHY NOW IS THE RIGHT TIME

TURBULENT TIMES – NOW Vs. 2024 vs. 2021

MYTHBUSTING & THE ‘STUFF’ YOU REALLY NEED TO KNOW FOR 2025

THE DRIVERS + WHY PROMOTIONS WORK

CAUTION: DO NOT DESIGN FOR YOUR CUSTOMERS

OPTIMAL STRUCTURE & WHY FREQUENCY BEATS GRAND

NAILING PRIZING – THEMES, HOW MANY:

  • What are people gravitating toward in the beer / RTD and spirits categories
  • How is the women’s FIFA World Cup shaping up and who are most excited?
  • What does fandom look like for Aussie events?

HOLIDAYS AND OTHER PRIZING

INSURED PRIZING IS A GREAT WAY TO  STRETCH A BUDGET

PROMOTIONS IN THE WILD (CASE STUDIES)

MECHANIC, PURCHASE REQUIREMENT,  AND REMOVING BARRIERS

LIVING WITH FRAUD

LOW PURCHASE REQUIREMENT IS CRITICAL

DIGITAL, SOCIAL AND GAMIFICATION/APP-BASED

COMMUNICATING THE OFFER – KNOW THE DECISION DRIVERS

ON-PACK IS MORE CRITICAL THAN EVER

  • The impact of not being on-pack

WORKING WITH SUPERMARKETS

  • Account-specific
  • Clean-Floor Policy
  • Minimum prize pool value