Promotrack™ 2024
SEE THE FOREST (AND THE TREES)

One thing IMI knows is that there is no silver bullet. No algorithm that alone trumps great creativity and execution.

See the forest (and the trees)!

PromoTrack purchase options

PromoTrack™ 2024 Report

  • 100+ pages of up-to-date best-practice learnings
  • Draws from IMI’s database of over 32,000 programs, thousands of case studies, recent shopper research (1,200 respondents), and experience
  • Detailed learnings around prize, mechanic, retail requirement and comms best practice
  • Input from brands and agencies
  • Best Practice Workshops available

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$ 3,900 AUD
Buy now
Free Report Sample

Report with workshop

PromoTrack™ 2024 Report, plus a workshop going through the report:

  • Ideally 2 hours
  • Ideally face to face
  • Session tailored to your category/clients
  • Case studies and current data
  • Conversational and interactive

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$ 5,400 AUD
Buy now
Free Report Sample

TEST YOUR CONCEPTS

Flagpole™ for Promos

  • Test up to 6 concepts
  • 5-day turnaround
  • Clear Go/No Go recommendations
  • Full diagnostics
  • N=300 category non-rejectors
$8,540 AUD
Find out more

consulting

PromoMap™

  • Send us your promo concepts
  • Data and experience-led consulting
  • 24 to 48-hour turnaround
  • 5–10-page report
$850 AUD per concept
Find out more
For more information on any of the above options, or for other payment methods such as EFT, please contact us via the contact form or email us at promotrack@consultimi.com.

IMI is unapologetic about wanting to do things better. As a business we have devoted 52 years to prodding and dissecting over 32,000 programs to see why they work, and why sometimes they fail spectacularly.

What's in the report

THE BIG THINGS FOR 2024+

WHAT TO EXPECT FROM A PROMO

START AT THE END – THE CONCEPT

WHY NOW IS THE RIGHT TIME

TURBULENT TIMES – NOW Vs. 2021 vs. 2018

MYTHBUSTING & THE ‘STUFF’ YOU REALLY NEED TO KNOW FOR 2023

THE DRIVERS + WHY PROMOTIONS WORK

CAUTION: DO NOT DESIGN FOR YOUR CUSTOMERS

OPTIMAL STRUCTURE & WHY FREQUENCY BEATS GRAND

NAILING PRIZING – THEMES, HOW MANY:

  • What are people gravitating toward in the beer / RTD and spirits categories
  • How is the women’s FIFA World Cup shaping up and who are most excited?
  • What does fandom look like for Aussie events?

HOLIDAYS AND OTHER PRIZING

INSURED PRIZING IS A GREAT WAY TO  STRETCH A BUDGET

PROMOTIONS IN THE WILD (CASE STUDIES)

MECHANIC, PURCHASE REQUIREMENT,  AND REMOVING BARRIERS

LIVING WITH FRAUD

LOW PURCHASE REQUIREMENT IS CRITICAL

DIGITAL, SOCIAL AND GAMIFICATION/APP-BASED

COMMUNICATING THE OFFER – KNOW THE   HIERARCHY

ON-PACK IS MORE CRITICAL THAN EVER

  • The impact of not being on-pack

WORKING WITH SUPERMARKETS

  • Account-specific
  • Clean-Floor Policy
  • Minimum prize pool value

SOME ‘STUFF’ WE’VE BEEN ASKED ABOUT

  • New airlines in Australia